Launched in 2017 and acquired by Backlight in 2021, Iconik is a Software-as-a-Service (SaaS) platform designed for media asset management (MAM). Its mission is to enable creative professionals and organizations to manage, share, and collaborate on video and other media files in the cloud, regardless of their physical location. The platform integrates with various storage types (on-premise, cloud, and hybrid) and uses artificial intelligence for tasks like auto-tagging and transcription to streamline media workflows for industries such as broadcasting, post-production, and marketing.

Founded in

United States