Every, Inc. is a modern media company that operates as a writer collective, focusing on in-depth analysis of business, strategy, and productivity. Co-founded by Dan Shipper and Nathan Baschez, the company has grown from a newsletter bundle into a platform for writers to publish their work for a paying audience. Its mission is to create a better model for business journalism that moves away from advertising revenue and toward high-quality, subscription-supported content, delivered primarily through newsletters and podcasts.