Esure Group is a prominent provider of motor and home insurance products through its main brands, Esure and Sheilas' Wheels. Founded in 2000 by Sir Peter Wood, the company focuses on a direct-to-consumer model, leveraging technology and data analytics to price risk and serve its customers. Originally listed on the London Stock Exchange, the company was taken private in 2018 following its acquisition by funds advised by Bain Capital Private Equity. Esure's mission is to be a world-class digital insurer, aiming to simplify insurance and provide excellent service and value for its customers across the UK.

Founded in

Canada