Grupo Elektra is a major Latin American corporation founded in 1950, with two primary divisions: commercial (retail) and financial services. Its U.S. presence, commonly referred to as Elektra USA, is focused exclusively on financial services through its wholly-owned subsidiary, Purpose Financial, Inc. (formerly Advance America). Purpose Financial is one of the largest non-bank providers of short-term credit and other financial services in the United States, offering payday loans, installment loans, title loans, and check-cashing services to consumers through a network of physical stores and online platforms under various brand names.

Founded in

United States