EFU Life Assurance Ltd. was established in 1992 as the first private sector life insurance company in Pakistan following the nationalization of the life insurance industry in 1972. It is part of the larger EFU Group, one of the oldest and most prominent insurance groups in the country. The company's mission is to provide financial security and peace of mind to its policyholders through a range of life insurance, investment-linked, health, and Takaful (Islamic insurance) products, serving both individual and corporate clients.

Founded in

Pakistan