Founded in 2015 by David Cancel and Elias Torres, Drift pioneered the category of conversational marketing. The company provides a B2B software platform that integrates live chat, AI-powered chatbots, email, and video to help businesses connect with buyers and generate revenue. Its mission is to make business buying more efficient, intelligent, and enjoyable for everyone. In 2021, Drift was acquired by the private equity firm Vista Equity Partners. In February 2024, it was announced that Drift would merge with Salesloft, another Vista-owned company, to create a unified AI-powered revenue orchestration platform, though it continues to operate as a distinct brand.

Founded in

Singapore