Originally founded as an independent company, Datamyx specialized in providing marketing and analytics solutions to help lenders and financial marketers identify and target customers. Their services were built around access to prescreen credit data, custom modeling, and portfolio analysis. In 2015, Datamyx was acquired by Deluxe Corporation for $160 million and was integrated into Deluxe's Financial Services segment to enhance its suite of data-driven marketing products. Today, its capabilities and services are part of the broader Deluxe data and analytics offerings.

Founded in

United States