Founded as a simple tool for sharing stock charts on platforms like Twitter, Chart.ly quickly grew into a popular service within the financial community. Its core function was to enable users to easily publish technical analysis charts and share their insights. In November 2009, the company was acquired by Stocktwits, the leading social network for investors and traders. Chart.ly's technology and features were subsequently integrated directly into the Stocktwits platform, enhancing its visual and analytical capabilities and ceasing Chart.ly's existence as a standalone service.