BitGuild was launched with the mission to address issues in the traditional gaming industry, such as players' lack of true ownership over their digital items. By leveraging blockchain technology, specifically on the TRON network, the company created a decentralized platform where in-game assets are tokenized as non-fungible tokens (NFTs). The ecosystem is powered by its own utility token, PLAT, which was initially distributed through an Initial Coin Offering (ICO). The platform aimed to provide a space for gamers and developers to trade assets freely and participate in a new gaming economy.