Apparent, Inc. is a financial technology company dedicated to transforming how merchants offer financing to their customers. Founded by a team with experience from leading tech and finance companies like Apple, PayPal, and Visa, Apparent's mission is to empower businesses by combining payment acceptance and "buy now, pay later" (BNPL) financing into a single, seamless platform. This integrated approach is designed to help merchants increase sales, boost customer purchasing power, and simplify their financial operations without needing separate providers for payments and lending.

Founded in

United States