Launched in 2007, Amazon Pay is a service owned by Amazon that leverages its vast customer base and trusted infrastructure to simplify the checkout process for online merchants and shoppers. The service allows users with Amazon accounts to complete purchases on external websites and applications using the payment methods and shipping information already stored in their Amazon accounts. Amazon Pay's mission is to create a seamless and secure payment experience, thereby reducing cart abandonment for merchants and providing convenience for consumers. The service is integrated across various platforms, including e-commerce sites, mobile apps, and voice-assisted commerce via Alexa.