Allianz Direct is the pan-European online insurer of the Allianz Group, designed to provide simple, affordable, and digital-first insurance products directly to customers. The company was established to consolidate Allianz's various European direct insurance brands (like Allsecur, Genialloyd, and Fénix Directo) under a single, unified identity. Its mission is to make insurance straightforward and accessible, allowing customers to purchase and manage their policies entirely online. The company focuses primarily on motor, home, and personal liability insurance, leveraging technology to streamline processes and offer competitive pricing.

Founded in

Germany