Incorporated in 2017, Alliance Mark Payment Services Pvt. Ltd. operates under the brand name "PayRup". The company is a B2B2C fintech platform that aims to drive financial inclusion in India by empowering local retail stores. It provides a comprehensive portal and mobile application for its network of agents and distributors to offer various digital financial services to their customers, including the Aadhaar Enabled Payment System (AEPS) for cash withdrawal, Domestic Money Transfer (DMT), bill payments via the Bharat Bill Payment System (BBPS), mobile and DTH recharges, and Micro ATM services. Their mission is to bridge the digital divide and make banking and payment services easily accessible in underserved areas.

Founded in

India