Advocis is the definitive voice of the financial advisory profession in Canada, advocating for professionalism, consumer protection, and the interests of its members. With a history dating back to 1906 through its predecessor associations, it provides its members with professional development, education, and resources, while also establishing and promoting high ethical and practice standards. The association plays a crucial role in lobbying government bodies and regulators on behalf of financial advisors and their clients across the country.