Founded in 2018 by Samuel Huber, Admix established itself as a leading In-Play advertising technology company. Its mission was to provide the monetization layer for the emerging metaverse by allowing game developers to seamlessly integrate advertisements into their 3D environments, such as on billboards or virtual items, without disrupting gameplay. For brands, Admix offered a new, engaging channel to reach consumers. The company raised significant venture capital, including a $25 million Series B round, before being acquired by Unity Technologies in late 2022 to enhance Unity's own advertising and developer monetization toolkit.

Founded in

Brazil