Founded in 2013, 1Plus1 Loans Ltd operated as a direct lender in the United Kingdom, focusing on the guarantor loan market. The company's business model was centered on providing accessible finance to individuals who might be excluded from mainstream credit due to a poor or limited credit history. Their primary product required a creditworthy guarantor to co-sign the loan agreement, thereby reducing the risk for the lender. On 14th December 2021, the company entered administration and ceased all new lending.