Zogo was founded in 2018 by Gen Z entrepreneur Bolun Li to address the gap in accessible financial education. The company provides a mobile application that features over 800 bite-sized, gamified lessons on personal finance topics. Users earn points (in the form of pineapples) for completing modules, which can be redeemed for gift cards. Zogo's primary business model involves partnering with banks, credit unions, and other financial institutions who then offer the co-branded or white-labeled app to their customers as a financial wellness tool. In 2023, Zogo was acquired by Power-Fi, a financial technology solutions company.

Founded in

United States