YouGov is a global public opinion and data company founded in 2000. Its "YouGov Finance" division leverages a proprietary panel of millions of people to provide continuous, in-depth data and expert insights into the financial services sector. It offers market intelligence, brand tracking, and consumer behaviour analysis to banks, insurance companies, asset managers, and other financial institutions, helping them understand their customers and market landscape. The company's mission is to supply a continuous stream of accurate data and insight into what the world thinks.

Founded in

United Kingdom