Founded in 2019 by Grant Lafontaine and Logan Head, Whatnot is a social commerce marketplace that connects buyers and sellers through live-streamed auctions and sales. Initially focused on collectibles like Funko Pops and Pokémon cards, the platform has rapidly expanded into dozens of categories including sports cards, comics, sneakers, vintage clothing, and more. The company's mission is to enable anyone to turn their passion into a business by providing the tools to foster community and transact in a live, interactive format. Whatnot has experienced significant growth, backed by major venture capital firms, establishing itself as a leading player in the live-shopping sector.

Founded in

United States