Founded by professional trader Navin Prithyani, Urban Forex is an educational company dedicated to simplifying the complexities of the foreign exchange market for retail traders. The company's mission is to provide comprehensive, high-quality training that focuses on understanding market mechanics and price action, rather than relying solely on indicators. They offer a range of products including in-depth courses, coaching programs, and educational content designed to help traders develop a professional and consistent approach to their trading.