Founded to provide a fairer alternative to expensive credit like overdrafts and credit cards, UpdraftCredit Limited (trading as Updraft) is a financial technology firm focused on consumer lending and financial management. Through its mobile app, the company provides users with tools to track spending, monitor their credit score, and access flexible personal loans ("Updrafts"). Their mission is to help customers understand their finances better and break the cycle of expensive borrowing, promoting a path towards financial freedom. The company is authorised and regulated by the Financial Conduct Authority (FCA) in the UK.

Founded in

United Kingdom