UP Invest OÜ is a private investment and holding company headquartered in Tallinn, Estonia. Established as the asset management company for MM Grupp, it focuses on long-term value creation by investing in businesses with strong market positions and growth potential. Its portfolio includes significant holdings in media (e.g., Postimees Grupp, Baltic News Service), retail (e.g., Apollo Group), and technology, with a strategic emphasis on the Baltic region.

Founded in

Estonia