Up is a digital banking platform and brand created through a collaboration between Ferocia Pty Ltd, a software development company, and Bendigo and Adelaide Bank. Launched in 2018, it aims to provide a modern, technology-driven banking experience for Australians, particularly targeting a younger, tech-savvy demographic. Up offers a comprehensive suite of personal banking tools through its mobile app, including transaction and savings accounts, spending analytics, automatic savings features, and integration with digital wallets. All customer accounts are legally held by Bendigo and Adelaide Bank, which provides the underlying banking license and infrastructure, ensuring deposits are protected under the Australian Government's Financial Claims Scheme. In 2021, Bendigo and Adelaide Bank acquired Ferocia, fully integrating the Up platform into its operations.

Founded in

Canada