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unmortgage
Information by Research TrustFinance
Founded as Unmortgage, the company rebranded to Wayhome in 2021. Its mission is to create a new path to homeownership for people who are unable to secure a traditional mortgage. The business model is a form of co-ownership, where Wayhome's funding partners contribute the majority of the property's cost, and the customer contributes a minimum 5% deposit. The customer then pays rent on the portion of the home they don't own and has the option to gradually increase their ownership stake over time, up to a maximum of 40%, before buying the property outright. The company is authorised and regulated by the Financial Conduct Authority (FCA).
United Kingdom
Industry
Financial