truID is a South African technology company, part of the Entersekt group, focused on creating a universal, user-controlled digital identity. Its mission is to simplify and secure online interactions by allowing users to prove who they are with a single, trusted identity, eliminating the need for multiple usernames and passwords. The service is designed for secure logins, identity verification for account openings (KYC), and transaction authentication, primarily for the financial, telecommunications, and insurance sectors.