Till Financial was founded to empower kids to become smarter spenders and savers. The company's mission is to promote financial literacy within families by providing a practical, hands-on tool. Its core product is a fee-free debit card and mobile application that allows parents to send money to their children, set spending limits, and automate allowance payments. A key feature is the ability for other family members and friends (the "Tribe") to contribute to a child's savings goals. The platform aims to make conversations about money collaborative and educational rather than a source of conflict.