Originally a product of Datazoom, SmartPay.tv was a specialized payment services provider focused on the Connected TV (CTV) and Over-the-Top (OTT) media space. In September 2021, the company's assets were acquired by Evergent, a leader in customer management and monetization solutions for subscription-based businesses. SmartPay's technology is now integrated into the Evergent Monetization Platform, helping global media companies manage the entire subscriber lifecycle, including flexible billing, multi-currency payment processing, and churn reduction. The solution acts as an orchestration layer, connecting digital businesses to a global network of payment gateways.

Founded in

Cyprus