Founded in 2008 by Jason Trost, Smarkets is a technology-focused betting exchange with a mission to disrupt the traditional bookmaking industry by offering a more transparent and efficient platform. It operates like a financial market, allowing users to bet against each other by setting their own odds and trading positions on future event outcomes. The company prides itself on its low, flat commission structure and its sophisticated, reliable trading platform. In addition to its flagship exchange, Smarkets also operates the SBK sportsbook app, which uses prices from the exchange to offer competitive odds in a more traditional sportsbook format.

Founded in

United Kingdom