Singlife is a leading homegrown financial services company in Singapore. Initially launched in 2017 as a digital-first insurer, the company merged with Aviva Singapore in 2022, significantly expanding its scale and product offerings. Operating under the brand "Singlife," its mission is to help people achieve "a better way to financial freedom." The company provides a wide range of products including life insurance, health insurance, savings plans, and investment-linked policies, leveraging technology to make financial services more accessible, simple, and affordable for consumers.