Founded in 2015, Rupeek is an asset-backed digital lending company that aims to make credit more accessible and affordable for Indians. The company has built a technology platform that enables it to provide instant online gold loans with minimal paperwork. Rupeek's business model involves a hybrid approach, combining online processing with doorstep service for gold appraisal and collection, and it partners with established banks and financial institutions to lend against the gold. Its mission is to bring transparency and efficiency to the traditionally fragmented gold loan market.

Founded in

India