Founded in 2020 by Benoit Pagotto, Chris Le, and Steven Vasilev, RTFKT (pronounced "artifact") established itself as a pioneering brand for the metaverse era. The company leverages game engines, NFTs, blockchain authentication, and augmented reality to create unique digital artifacts and virtual sneakers, effectively merging the worlds of fashion, gaming, and crypto culture. RTFKT gained significant prominence with successful projects like the Clone X avatar collection in collaboration with artist Takashi Murakami. In December 2021, the company was acquired by Nike, Inc. to accelerate Nike's digital transformation and extend its brand into the Web3 space.

Founded in

United States