Founded in 2015 by Alex Timm and Dan Manges, Root, Inc. is a licensed insurance carrier that aims to modernize the insurance industry. The company's core business revolves around a mobile-first approach, utilizing telematics data gathered from a smartphone app to price insurance policies, primarily for auto insurance. Root's mission is to offer fairer insurance rates by basing them on actual driving habits rather than just traditional demographic factors. The company went public with an IPO in October 2020 and is traded on the NASDAQ stock exchange under the ticker "ROOT".

Founded in

United States