Founded in 1999, ReliaQuote was an early pioneer in the online insurance marketplace. Its mission was to simplify the process of purchasing term life insurance by allowing consumers to compare quotes from multiple highly-rated insurance companies and apply online. In 2018, ReliaQuote was acquired by Fidelity Life Association, a major life insurance provider. Today, the ReliaQuote brand and website serve as a direct channel for customers into the Fidelity Life ecosystem, leveraging its established name to offer Fidelity Life's suite of insurance products.

Founded in

United States