Founded in 2014, Pure Retirement Ltd is a UK-based financial services company specializing in lifetime mortgages, a form of equity release. The company's mission is to help customers aged 55 and over unlock the value tied up in their homes to improve their finances in retirement. Pure Retirement operates as a product provider, distributing its mortgage products exclusively through a network of qualified financial advisers. They are known for their focus on product innovation, flexible features, and strong customer service within the later-life lending market and are members of the Equity Release Council.

Founded in

United Kingdom