Founded in 2015 in the Netherlands, Picnic is a technology-driven online grocery service that aims to make grocery shopping simpler, more affordable, and sustainable. The company operates on an app-only basis, eliminating physical stores to reduce overhead costs. Its business model is built on a "milkman" concept with scheduled delivery routes, using a fleet of distinctive electric vehicles to minimize CO2 emissions and ensure efficient, free delivery. Since its launch, Picnic has expanded its services to Germany and France, focusing on using data and proprietary software to optimize its supply chain and reduce food waste.

Founded in

Australia