Founded in 1975 by Pej Kristensen, pej gruppen is one of Scandinavia's leading trend forecasting companies. The company's mission is to help businesses navigate the future by identifying and analyzing societal trends, consumer behavior, and design directions. They offer a range of services including trend publications, online content subscriptions, lectures, conferences, and bespoke consulting services primarily for the fashion, design, and food industries.

Founded in

Sweden