Pefisa S.A. is the financial arm of the Lojas Pernambucanas retail group in Brazil. Originally established to provide credit and financial solutions to the store's customers, it has evolved into a comprehensive fintech. Its mission is to simplify the financial lives of its clients by offering accessible digital products. Its portfolio includes the Pernambucanas credit card, personal loans, insurance products, and a full-featured digital account, positioning itself as a key player in the Brazilian consumer finance market.

Founded in

Brazil