Payday Pool operates as an advertising referral service, not a direct lender. Its primary business is to provide a free online platform where consumers can submit a single application to request a short-term, small-dollar loan (commonly known as a payday loan). The platform then attempts to match the applicant with one or more lenders from its network who may be able to offer a loan. The company emphasizes that it does not make credit decisions, control lender terms, or charge consumers for its service; it earns revenue by referring customers to lenders.

Founded in

Australia