Founded in 2017, OVAL is a fintech company that provides a mobile application designed to promote financial literacy and wellness. The platform helps users build good financial habits by automatically saving small amounts of money through rules like rounding up transactions. These savings can then be invested in a range of financial products, such as ETFs, to grow over time. The company's mission is to make savings and investing accessible to everyone, regardless of their financial knowledge. In 2021, OVAL was acquired by the Swiss investment firm Guru Capital SA.