Founded in 2014, Onovative is a technology company that develops communication software specifically for community banks and credit unions. Their core offering, the Onovative Core iQ Platform, is a Software-as-a-Service (SaaS) solution that integrates with financial institutions' core data to automate marketing, streamline communications, and enhance customer relationship management. The company's mission is to empower these institutions to compete more effectively by leveraging data for personalized customer engagement. In July 2021, Onovative was acquired by AlphaCore, a provider of managed IT services, to expand its technology offerings to the financial sector.