Founded in 2007 by Louis Zitting, MonitorBase is a technology-driven company specializing in prescriptive-based marketing for the mortgage industry. The company's platform monitors credit data from major bureaus and uses proprietary algorithms to identify consumer behavior that indicates an intent to secure a mortgage. When a match is found in a lender's database of past customers or prospects, MonitorBase sends an immediate alert, enabling the loan originator to engage with a highly qualified lead at the precise moment of need. This service aims to improve customer retention and increase loan origination efficiency while maintaining compliance with regulations like the Fair Credit Reporting Act (FCRA).

Founded in

United States