Founded in 2007 and headquartered in Boise, Idaho, Kount has established itself as a leader in the digital identity and fraud prevention industry. The company's core mission is to help businesses accept more good orders and block fraudulent transactions by establishing trust in digital interactions. Kount's platform utilizes advanced AI and machine learning, analyzing billions of data points through its Identity Trust Global Network™ to provide real-time fraud detection, account takeover protection, and bot detection. In February 2021, Kount was acquired by the global data, analytics, and technology company Equifax, and now operates as a distinct brand within Equifax's US Information Solutions (USIS) business unit, enhancing Equifax's global footprint in digital identity verification.

Founded in

United States