HiRoad is a U.S.-based insurance company that offers behavior-based car insurance. A part of the State Farm family of companies, HiRoad's mission is to make roads safer by encouraging and rewarding mindful driving. The company utilizes a smartphone app to monitor driving habits such as speed, smoothness, and focus, translating safe driving behaviors into significant monthly discounts on insurance premiums. This model aims to provide a more fair and personalized insurance rate based on how an individual actually drives.

Founded in

United States