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free2cycle - transforming wellbeing through cycling
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free2cycle is a UK-based Community Interest Company (CIC) designed to promote physical and mental wellbeing, as well as positive environmental impact, through cycling. Its platform connects individuals (cyclists), sponsors (typically corporations), and good causes. Cyclists use the free2cycle app to track their mileage, and for every mile cycled, a sponsor contributes a set amount (e.g., 20p) into the cyclist's virtual wallet. These accumulated funds can then be donated to a chosen charity partner or used to purchase cycling equipment from retail partners. The mission is to create a self-sustaining ecosystem that encourages healthier lifestyles and greener transport, funded by corporate social responsibility and marketing budgets.
United Kingdom
Industry
Financial