Forward Finance, the trading name for Forward Advances Limited, is a UK-based financial technology company that offers growth capital to digital businesses. Founded as an alternative to traditional bank loans and venture capital, the company provides non-dilutive funding by advancing capital based on a company's sales revenue. Businesses repay the advance through a small, agreed-upon percentage of their future revenues, ensuring repayments are aligned with their cash flow. Their model is designed to be fast and data-driven, using integrations with sales and marketing platforms to make funding decisions within 24 hours.

Founded in

United Kingdom