Flourish Financial LLC provides a technology platform built for financial advisors and their clients, offering innovative access to financial products and solutions. The company's mission is to empower advisors by providing tools that enhance their value proposition and help clients achieve their financial goals. Its core offerings include Flourish Cash, a competitive cash management solution; Flourish Crypto, a platform for advisors to offer cryptocurrency access to clients; and an annuity marketplace. Founded in 2017, Flourish was acquired by the insurance and financial services company MassMutual in February 2021, and it continues to operate as an independent, wholly-owned subsidiary.