Founded in 2008, First Central Group is a prominent motor insurance provider in the United Kingdom, operating as a 'fintech' company that leverages data and technology for its underwriting, claims, and customer service processes. The group's primary customer-facing brand is 1st Central, alongside other brands like Skyfire and Go-Skippy. The company's mission is to offer competitively priced insurance products by using sophisticated data analysis to better assess risk, aiming to disrupt the traditional insurance market.