Launched in 2009 by Telenor Pakistan in collaboration with Tameer Microfinance Bank (now Telenor Microfinance Bank), Easypaisa was the first mobile banking service in Pakistan. Its mission is to foster financial inclusion for the country's large unbanked and underbanked population by providing easy, accessible, and secure digital financial services. The platform has evolved from a basic money transfer service to a comprehensive digital financial ecosystem, offering services such as bill payments, mobile top-ups, P2P money transfers, savings products, insurance, and QR code payments for retail transactions, all through its mobile application.