Founded in 1982 as one of the first online brokerage firms in the United States, E*TRADE pioneered the digital transformation of investing for retail clients. The company's mission is to empower individual investors with the tools, technology, and resources to take control of their financial lives. In 2020, E*TRADE was acquired by Morgan Stanley, combining its leading digital capabilities with Morgan Stanley's extensive wealth management expertise. Today, E*TRADE from Morgan Stanley offers a comprehensive suite of products including brokerage accounts, retirement planning (IRAs), managed portfolios, and banking services like checking and savings accounts.

Founded in

United States