Drive Like a Girl was launched in 2011 to challenge the stereotype implied by its name and offer fairer car insurance premiums to all young drivers, regardless of gender. The company's primary product is telematics-based car insurance, which uses a small "black box" device fitted in the car to monitor driving habits like speed, acceleration, and braking. Good driving behaviour is rewarded with lower renewal premiums. The brand is a trading style of A-Plan Holdings, which is part of the larger Howden Group, a global insurance group.

Founded in

Australia